Is Live Streaming to become the current reality for retail ?
As Covid-19 is entering a new stage in China, omnichannel models are helping to unlock suppressed demand.
JD E-Space is a 50,000 square-meter mega experience store in Southwest China’s Chongqing city. E-Space’s claim to fame is that it offers consumers the chance to try virtually everything in the store – from go-karts, to washing machines and more.
JD E-Space adopts an omnichannel model, where customers can order online for delivery to their homes or buy online for pick up in store, enabling consumers beyond the Chongqing area to “visit” the store virtually. As all of the products are sold through JD’s retail model, consumers still experience same- and next-day delivery, even if they don’t live near the store.